![]() And seeing as 47% of millennial customers say that an exclusive offer will make them highly likely to buy, this tactic proves highly successful for the brand. Offers discount coupons: Through the chatbot, GearBunch sends sale notices and discounts to customers to encourage them to buy.If, after all these steps, the customer still doesn’t convert, Betty: This re-engages customers who would otherwise be lost and persuades them to buy. If, after all these steps, the customer still doesn’t make a purchase, Betty: It operates as a personal shopper, recommending products to users and stepping in when a prospect fails to convert. Its chatbot-named Betty-was designed to assist with sales. In addition to leggings (its most popular product), it also offers other items such as yoga shorts, sports bras, and accessories. GearBunch is an American clothing company that specializes in products with unique patterns. Let’s consider an example of this in practice. This beats generic discounts and special offers because customers are far more likely to take advantage of a discount if it aligns with their interests.Īnd the same applies to loyalty programs. Moreover, you can also design your chatbots to use customer data to tailor discounts and promotions to individual customers. It’s an added convenience for customers and lowers the friction involved in making a purchase. It’s an immensely powerful marketing tool for Sephora.īy receiving personalized product recommendations from a chatbot, customers have an improved experience with the brand. The level of engagement with the chatbot proves that people love interacting with it. With the customer information it gathers, the chatbot then lets people know about events, sales, and bookings that are relevant to the user and their location. Right within the chat, users can browse new products, book appointments, and even see how makeup products will look on them through powerful AI filters. ![]() Sephora also has a Facebook chatbot that allows users to interact with the brand without ever leaving Facebook Messenger or talking to a live agent. Then, the chatbot helps them discover the products featured in the content and recommends the top-rated items for any category. Sephora is well-known for the vast array of products it offers, and through the chatbot, users can find makeup tutorials, skincare tips, and product reviews. Take Sephora’s chatbot for instance, created in partnership with Kik Messenger to provide its customers with an engaging shopping experience. The result is that customers find products of interest that they otherwise might never have searched or in your store. To do this, chatbots leverage customer data such as interests and past purchases. One effective way chatbots help generate new sales for ecommerce stores is delivering personalized product recommendations. They improve customer satisfaction and boost sales.īut how can you use them to gain new sales in your online store? Let’s look at three ways.They offer customers a more personalized shopping experience.They automate several mundane and repetitive customer service tasks.They can interact with thousands of customers all at once, around the clock.If you make customers unhappy on the internet, they can each tell 6,000 friends." -Jeff BezosĬhatbots offer several benefits to ecommerce business. " If you make customers unhappy in the physical world, they might each tell 6 friends. And a chatbot is one of the best ways to deliver this custom experience. In the world of ecommerce, a well-designed chatbot can be the cherry on top that elevates the customer experience to new heights.Īs a savvy ecommerce business owner, you know that personalized product recommendations and quick customer service are essential components to keeping customers engaged and coming back for more.
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